Browsing All posts tagged under »content marketing«

Brands Must Be Publishers – Shared Value Content Creation

January 6, 2012 by


Brands must engage in a conversation with their markets. To do so, they must act like publishers. Providing meaningful content is not a nice-to-have: it’s imperative for brands to survive. Key take-aways: Acknowledge that the Web fundamentally changes the relationship brands have with customers Understand that consumers research products online and come into contact with […]